Yesterday, in the bright sunshine, writer and collaborator Thérésa Hedges joined me in the big smoke to hit Earl’s Court’s  London Book Fair in the hope of finding a publisher for our raw recipe book. (The Raw Deli’s Silvia Clausin was UTA due to being tied up with workshops at a retreat.)

There are some buildings in London that, for me, represent the essence of our great city and Earl’s Court is one of them.

Designed by architect C. Howard Crane and opened in 1936, it has hosted shows and events  from David Bowie, to the annual Boat Show. On approach, it’s so imposing, monumental, happy memories flood back….it has a special place in my heart. I’ve seen tons of bands there over the years but I digress….

We still aren’t decided on a name for our book. It started as Seasonal Raw in two editions, Autumn/Winter, Spring/Summer.  A personal project that has been on-going for what feels like months, my motives for getting involved were portfolio development. Silvia wanted something to sell at workshops and Thérésa to raise her profile. Then it grew and grew.

There was very little dosh around so we opted to use Blurb.com’s Booksmart software. That way we would be able to order small amounts on demand. This seemed to be the perfect solution, plus although I’ve used InDesign, we’re none of us graphic designers. (I did train in Graphics a long, long time ago when people still used Cow Gum!) Unfortunately during the last year that we were working on the book, the unit price of each book rocketed due to global econonic pressures.

We had come so far down the road. The text was ready, the recipes were tested and I had shot the photographs. Then we hit “THE WALL.”

Around the same time, I had a call from Arthur Brown, of Cooling Brown book packagers. (He’s a past client through DK.) Perfect! Just the ticket : a man who’s on the money. So we met  him over a coffee. He’d had a look at our stuff and Silvia’s web site and thought there was mileage in our idea, especially since Silvia has some on-line video recipes to offer. So we decided to try and find a publisher.

The Book Fair was well timed. It took Thérésa and I about an hour to get our bearings once inside. The exhibition was enormous. All the major players were there: DK, Kyle Cathie, Jacqui Small, Mitchell Beazley, Octopus….it just went on and on. People were generally helpful and friendly and we got some great leads. Upstairs were the literary agents, corralled separately. We had less luck there. We couldn’t find any that specialised in recipe books plus they were SO ALOOF DAHLINK. We wandered about, eyes wide and finally came to rest for a bite to eat. I was ravenous as I’d forgotten breakfast entirely. Thérésa was much more organised. We discussed ideas for a new title over a bagel with yeast paté. Very healthy and loaded with magnesium and B vits. Tasty too, all washed down with Thérésa’s surprising raw cocoa smoothie. How organised!

We were tired and happy, very satisfied and filled with optimism. We’d come with a goal and had achieved it : to get as many contacts as possible. Job done!

All I can say is, if you want to get a book published, or want to know about publishing for Kindles or Ipads, this is the place to be. Who knows…..we might get a publisher very, very soon….so watch this space!

The London Book Fair 2011 – 11th-13th April.

Today, when I was out shopping, I did something I rarely do…. pick up an in-house magazine . Why? Because those sultry eyes of Colin Firth’s worked their magic on me.  I wondered just how many visitors to the bank had done the very same thing. There’s something about those eyes that linger, that draw you in…..

Jessica St. Clair of Green Families UK.

The portrait glowers back at me. I ask myself, what’s in a portrait? Recently, I’ve been doing quite a few for local business people. I’m really enjoying the experience because I don’t normally get a chance to look into what’s between the ears.  Under normal conditions, it’s always a rush. I follow a traditional approach on a shoot; make my subject comfortable, try to allocate some extra time to the session to warm the subject up, show them some attention, try to get to know them, shoot lots. Invariably the shots at the end are always better than the first.

Of course, the worse thing you can do on a portrait shoot is to be in a hurry, it’s not conducive to good results. It’s important to romance the sitter somehow so there is a connection. There’s no way you can really know them in half an hour, but you can get a whiff of what they’re about. Equally, if they’ve got other stuff on their mind it’s no good. They have to want to be there not bullied because they think they ought.

What is it about that Colin Firth portrait that is so engaging? This portrait isn’t just about an actor, a man. It’s about a BRAND. One glance and he’s instantly recognisable. He’s enigmatic, bearing almost the same qualities as the Mona Lisa.  (In fact he’s almost in exactly the same position.) With one look, you are reminded of almost every film he’s been in. Can he really just turn on that sultry look on demand or does he just have a natural propensity to do it? I wonder…did the snapper do something to bait his reaction?

So when a customer comes to me and says: “ I just want some nice shots for P.R.” what does that really mean? Just? Infuriatingly glib, I’d say…

The power of the portrait knows no bounds. Get the image wrong and you can damage your brand, get it right and well, maybe people might comment on what a good likeness it is of you and it might just stick in their minds.

It’s a strange thing, what the digital age has done to the creative process. Because results are almost instant, there is the perception that there is no value or skill involved at all, that almost anyone can do it. Not true. When a professional person actually produces the goods, the reaction is well, almost one of surprise…how weird.

It’s only human nature: experiencing a failure  is the only way we can recognise a success, but who honestly has the time or budget to shop around and experience this for ourselves? That’s why people increasingly go for personal recommendation over traditional advertising. That’s why this year, I’m not going to spend dosh on paid ads at all, I’m going to concentrate on my on-line efforts and networking. Face to Face is best.

What you want, what you really, really want, is some essence of that person communicated to you through the image. It’s no accident that taking a photo is called a ‘capture”.  And it’s no accident that the software I choose to process my Raw files is called “Capture One”. Because that’s exactly what I’m doing.

 

I offer Black and White options to most of my social photography customers but very few order…. why? I thought Black and White was meant to be really fashionable and creative…try my on-line survey. It’s very quick, only 5 questions:

http://polldaddy.com/s/809D36F89363C4B9

I first came across Welford Park in conversation with a Buddhist friend of mine. I’ve been into plant photography for ages and I mentioned that I wanted to shoot Snowdrops. She immediately suggested Welford Park so as soon as I could, I headed up there. At first I was taken aback by the amount of visitors. Obviously, the Snowdrop season lasts but a few weeks, so they have to maximise its potential. I would have preferred to get access early in the misty morning but the park doesn’t open before 11am.  Because of the Beech trees however, the light is scattered and softened as it glances across the Snowdrops, so creating lovely pictures isn’t hard.

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The walk around the Beech Woods can take between half and hour to an hour but I advise you to go slow as the aromas from the flowers are intoxicating. You can also meander along the River Lambourn and the paths are well tended so taking the family isn’t difficult, they’re pram friendly.

Welford Park’s Queen Anne period house and grounds is only open for a few weeks in the Snowdrop season, February. (Check out their web site for exact information.) Set in the heart of the Lambourne Valley near Newbury, the Snowdrops cover  a 12 acre site which is quite stunning. The money raised by Welford’s opening supports several local charities including Thames Valley and Chiltern Air Ambulance Trust and Thames Valley Lupus Group.

http://www.welfordpark.co.uk/

Thames Valley and Chiltern Air Ambulance Trust

Thames Valley Lupus Group

Hi Everyone. Welcome to my blog. Here, I’m going to showcase my personal work,  some of the interesting people I’ve met during my travels and some of the places I’ve been.  Sometimes I’ll touch on technical stuff but because I’m not too techy, don’t expect too much! This blog is about the things I love….or hate….that thrill me….or annoy me…..whatever.

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